Jennifer J. Fondrevay
Corporate Change, Transition, The Employee Experience
Presentations:
Create the Exceptional Employee Experience
Inspire and Lead Through Times of Business Transformation
Now What? Leading When You Don’t Have All the Answers
Marketing campaigns that don’t just “sell you” -- they “get you.” For 25 years, Jennifer guided marketing initiatives for companies big and small, including Fortune 500 and tech startups. From Coors, Cadbury, Kraft and Walmart to Nestle, Nokia and NAVTEQ, she delivered global campaigns that attracted, engaged and created loyal customers.
Today Jennifer leverages her expertise in creating connection by advising organizations and leaders on how to excel during transition by creating an exceptional employee experience. She applies the strategies she used to help billion-dollar brands connect with their users into techniques that companies can employ to engage with and show respect for their employees.
The “survivor” of three multi-billion-dollar acquisitions, Jennifer saw countless growth strategies fail due to a workforce that couldn’t pivot and adapt because they were not connected with the company’s changing purpose. When her Harvard Business Review (HBR) article, After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company went viral (10,000+), Jennifer demonstrated the power and interest in a human-centric approach to business transformation, where employees are at the heart of the change, not on the sidelines.
Jennifer is the founder of Day1 Ready™ and the author of NOW WHAT? A Survivor’s Guide for Thriving Through Acquisition (9/19 pub.). She shares her expertise as a contributor to Forbes, HBR, Medium, Middle Market Growth and Thrive, and as a frequent Ignite and DisruptHR speaker.
Express Scripts’ (acquired by Cigna for $64 billion), CEO Tim Wentworth said it best following Jennifer’s keynote to their leadership, “Jennifer highlights the critical mindset, attitudes and behavior we need to exemplify not only in business but in our lives to be successful.”