What Your Audience Deserves - And How to Make Sure They Get It

alex-bracken-y4MgW_OGQ28-unsplash+%281%29.jpg

By EDGE Women Speaker Azella C. Collins, MSN, RN

Success!  Advancement! Opportunities!  

We all strive for success, advancement, and professional opportunities, yet they don’t come easily. In a time when fewer paths to advancement present themselves, how do you set yourself above the crowd? How do you reach your full potential? For many people, it comes from attending seminars and workshops to gain new insights and gather new knowledge. To educate yourself for future growth.

Speakers can play a critical part in someone’s learning journey for advancement. As a speaker, I know we all succeed when each audience member of a keynote or a workshop session leaves with two to three new ideas to help them advance in their chosen field.  Unfortunately, that doesn’t happen with every speaker. I’m sure you remember attending a seminar where you learned very little. Where the speaker read from notes the entire time, or rarely made eye contact with the audience, or exhibited no authenticity and failed to impart any new knowledge. Your audience deserves better.

I’ve experienced bad speakers myself and it is such a missed opportunity. 

It is why I ask three important questions of each client before my presentation. I strive to know: 

  1. What do they hope to achieve from the information I share?

  2. What are their event objectives? 

  3. What are the goals and vision of the host organization and how are they positioning for success? 

With that knowledge, I make sure my topics are engaging, entertaining, and offer immeasurable benefits to the audience by:

  • Breaking complex items into small sound bites 

  • Providing concrete actionable steps for implementation. 

  • Personalizing the presentation by weaving in common language they are used to hearing.

  • Maintaining a servant mindset... I am there to meet their needs.

As a black woman, I equally understand the need to be highly skilled in your chosen field so that success and advancement are obtainable. To be chosen, you need to stand out from the crowd. As such, I don’t just want the audience to take something away, I want every meeting professional I work with to have a fabulous event so they too can “stand out” from the crowd.

EDGE Women Speakers consistently provide the same high caliber level of service to event professionals and audiences around the world. We will work on your timeline and contribute to your long-term goals. We understand the importance of 'happy and satisfied audiences' as well as audiences who come back again and again, share what they have learned, and encourage their colleagues and peers to attend your events.

Because at EDGE Women Speakers, we succeed when you do.

#transformative #empowering #breakingthestatusquo #experienced #meetingpros